Commentary by Chuck Wielgus, USA Swimming Executive Director
I’ve been fortunate to be around a lot of athletes from many different sports. Some of these athletes have been arrogant and self-centered, and some have been humble and thoughtful. How an athlete acts will be how people will judge him or her. That’s only natural.
In this age of social media, we are increasingly hearing about an individual athlete’s “brand.â€Â An athlete’s brand is really about reputation; in other words, what we think of them.  Take Steph Curry for example. He’s the most exciting and fun player to watch in basketball, and he’s also established himself as a good father and a really nice guy. That’s what I call a good brand.
In 2009, I had the opportunity to be in Miami for the Super Bowl Game between the Indianapolis Colts and New Orleans Saints. One night before the game, I was invited to an ESPN party. It was a crowded and star-studded affair. When I arrived, several hundred people were already there and my wife and I found a quiet space to have a drink and talk.
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