Swimming

Team SwimOutlet Athletes Unveiled for 2016

With the big year ahead for swimming and other aquatics sports, SwimOutlet.com has unveiled its first-ever Team SwimOutlet group of athletes. World silver medalist Cammile Adams, 2015 world champion Haley Anderson, teenage phenom Michael Andrew, four-time Olympian Tony Azevedo and the USA Synchro Olympic duet team are all part of Team SwimOutlet for 2016.

“We wanted to support a mix of swimmers and other stars from aquatics sports in this Olympic year and we’re incredibly excited to work with such a great group of talented athletes who will make up our Team SwimOutlet,” said Alexander Sienkiewicz, Chief Marketing Officer at Spiraledge, the parent company of SwimOutlet.com. “Each athlete has one big goal on their minds this year and we’re excited to be along for the ride in 2016.”

As part of Team SwimOutlet, athletes will provide content and blogs to SwimOutlet and be featured on the SwimOutlet.com website. Several members of Team SwimOutlet will also appear on SwimOutlet.com’s new Snapchat (@swimoutlet) throughout the year, highlighting their training and preparations for Rio, while Michael Andrew will be part of a unique “Train for a Day with Michael Andrew” contest on Instagram this spring.

“Since our launch in mid-December, Snapchat has grown faster than any other social channel which we’ve debuted in recent years. It’s a great platform to highlight the unique personalities and daily routines of these stars,” added Sienkiewicz. Team SwimOutlet blogs, social media and contests will be featured on SwimOutlet.com starting in February.

View full post on swimmingworldmagazine

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