Editorial Coverage Sponsored By FINIS
When swimming kicks off in Rio Saturday morning, it will in fact be afternoon local time. Prelims have a 1 PM local start time, while finals are not scheduled to begin until 10PM. This schedule was created by NBC to optimize broadcasting, but the decision was met with outcry from athletes and coaches worldwide last spring.
A recent article in the DailyNews Hungary blames NBC and the large American audience for the Olympic finals times, which will be even worse for European audiences.
While NBC paid 7.75 billion to the IOC for the broadcasting rights, “such an amount of money could never have been paid by European public television” explains the piece.
View full post on swimmingworldmagazine
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