The European Broadcasting Union (EBU) and the Fédération Internationale de Natation (FINA) have reached an agreement to renew their partnership for the media rights in Europe to the FINA World Championships, and to include additional events for a further four years, from 2018 to 2021.
The agreement covers the media rights in Europe for the 2019 and 2021 FINA World Championships, as well as the 2018 and 2020 FINA World Swimming Championships (25m); guaranteeing continued free-to-air coverage.
Furthermore, the agreement has been extended to include further events during the period; amongst others the FINA Diving World Cups, FINA High Diving World Cups, FINA Synchronized Swimming World Cup and the FINA World Junior Swimming Championships.
The EBU has also appointed ESPN Media Distribution, the global sports media company, as its exclusive media agent to jointly market, sell and distribute the rights for a wide range of FINA sporting competition. This cooperation will further enhance the coverage of the sport of aquatics and allow for optimum exposure of the various disciplines across a wide range of the EBU territories.
View full post on swimmingworldmagazine
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